Marketing and Branding

• View guidelines on the proper usage of the UAS logo and other branded elements: UAS Logo and Brand Guidelines
• View examples of brand usage in the UAS Brand Identity Booklet.

Logos are available in both raster (.PNG format, supports transparency) and vector (.PDF) formats

Bitmap format: right click on the image and select "Save image as..."

Vector format:click on the image itself to open up the .PDF in another tab

University of Alaska Southeast Zoom backgrounds cannot be used or distributed, in part or in whole, for marketing or commercial use.

View UAS background in browser

View Tidal Echoes background in browser

View UAS Watercolor background in browser

UAS Social Media Guide and Policies

UAS Social Media Accounts Policy & Approval Process

University of Alaska Southeast has official social media accounts on Facebook, Instagram, YouTube, TikTok, and LinkedIn.

The creation of new UAS social media sub-accounts on any platform must be approved by the Creative Agency. All existing UAS sub-accounts need to be registered. The intent of this type of policy is to protect the UAS brand, support students, faculty and staff who manage or contribute to UAS sub-accounts, document account information (login info and administrators), and ensure appropriate policies and best practices are in place to protect UAS and sub-account administrators.

This policy and process applies to sub-accounts created by UAS employees for official university organizations, academic departments and programs, etc. It does not apply to private/individual social media accounts. Students representing UAS on UAS sub-accounts are expected to follow these guidelines, under guidance of UAS faculty or staff.

Please contact Katy Jordan, Social Media and Marketing Strategy Coordinator, to discuss account creation and the approval process.

Social Media Consultation and Equipment Loans

• Consult with Katy Jordan for social media content creation guidance and resources.
• CA offers a kit for use with a cell phone, consisting of a tripod, light ring, and suggested editing software.
• UAS Social Media Manual for policies and best practices.

UAS reserves the right to delete comments and posts on all the UAS and UAS affiliated accounts that are deemed inappropriate by the page administrators, including but not limited to posts that are discriminatory or harassing in nature, use profane or abusive language, off-topic messages, political endorsements or banter, spam, or posts intended solely as advertising/marketing, to UAS students, faculty, staff or the community at large. Followers posting inappropriate content may be banned from the account(s). Comments expressed on the University of Alaska Southeast social media accounts do not reflect the opinions or position of the University of Alaska Southeast or its employees.

Suggested elements

Adding the UAS Logo to your signature

1. Visit the signature page (If you are Safe Zone Trained, visit the Safe Zone Signature page)
2. From your browser's edit menu, click on "Select all" (exact wording may vary between browsers)
3. From your browser's edit menu, click on "Copy"
4. From the " menu" within your Google Mail, select "Settings"
5. Scroll down to the "Signature" setting
6. Put your cursor in the desired location to insert the UAS logo
7. From your browser's edit menu, click on "Paste"
8. Click on "Save Changes" towards the bottom of the page

Pre-printed letterhead and business card orders are coordinated with the Creative Agency. To order, contact your department administrative assistant.

Download digital letterhead templates:

• MS Word/Pages Template
• Google Doc Template: Under the Template Gallery in Google Doc, locate the "Letters" header. Select the down arrow to show more templates. Select the "UAS GENERAL LETTERHEAD"

Merchandise and promotional items often have specific color and size specifications. Maximize the impact of your investment; contact ackrein@alaska.edu for these special projects.

Federal law requires one of the following statements to appear on all UAS print, multimedia, and web publications designed for external distribution:

UA is an Affirmative Action/Equal Opportunity employer and educational institution and provider and prohibits illegal discrimination against any individual: www.alaska.edu/nondiscrimination.

An optional sentence may be added:

In accordance with the Americans with Disabilities Act, this material is available in alternate formats upon request.

The accreditation statement can also be included with the AA/EO statement:

The University of Alaska Southeast is accredited by the Northwest Commission on Colleges and Universities.

The UAS Writing Style Guide is set up alphabetically and contains listings that will allow you to standardize everything you write for the University of Alaska Southeast. Reference materials include The Associated Press Stylebook, Webster’s New Dictionary and McGraw-Hill Dictionary of Scientific and Technical Terms. Use our web form to provide suggestions to this guide or the Website Content Guide.

Radio and TV/Internet ads must include “University of Alaska Southeast” in the script/copy. For all campuses, proper use is:

• “University of Alaska Southeast, Ketchikan Campus”
• “UA Southeast, Ketchikan Campus” (audio only)

Do not use these examples: “UA Juneau” or “University of Alaska Sitka” Do not use a comma, dash, or hyphen between Alaska and Southeast, e.g., “University of Alaska – Southeast”.

Audio Variation

“UA Southeast” may be used instead of “University of Alaska Southeast” to avoid confusion with “UAF”, which has a similar sound.

Social Media Handle/Account Name

“UASoutheast” is the preferred handle/account name for social media.

Website Address

You are encouraged to use the UAS website addresses www.uas.alaska.edu or uas.alaska.edu on printed materials, websites and presentations.

Campus-specific URLs are uas.alaska.edu/ketchikan, uas.alaska.edu/sitka, and uas.alaska.edu/juneau