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Laxsgiik; The Role of Backlash in Selecting Non-normative Birth Methods.

Laxsgiik; The Role of Backlash in Selecting Non-normative Birth Methods.

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Abstract

This research explores the role of backlash, the phenomenon of experiencing negative social and economic consequences by deviating from normative prescriptive and proscriptive rules, when selecting non-normative birth methods. 500 participants from Amazon’s Mturk will read a scenario in which a woman has chosen to give birth in either a birth center, at home, or in the hospital. We predict a main effect for birthing method, such that women choosing to participate in non-normative births (home birth or birth center) will receive more backlash and be rated with less competence, but more warmth, than a woman who participates in normative births (hospital birth). In addition, there will be a main effect for relationship status, such that women who are single will receive more backlash, and be rated as more warm but less competent, than a woman who is married or when no information is given.