- Choose user- and action-oriented terms.
- Keep it simple but precise.
- Don’t use:
- Jargon
- Unexplained acronyms.
- Bland language.
- Generic words.
- Made-up words or terms.
Do
Disability Services (DSS) is responsible for coordinating services for UAS students who experience disabilities.
Don't
DSS is responsible for coordinating services for UAS students who experience disabilities as serves as a resource that provides information to the campus community as well as provides further information about the services available to current and future students.
Tip: Watch this short Say What You Mean video about the power of simple words.