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  • Feature one idea per paragraph.
  • Start with the conclusion (inverted pyramid).
  • Use half the word count (or less) than conventional writing.
    • Headings: 3–8 words
    • Subheads: 1–5 words
    • Sentences: 1–20 words
    • Paragraphs: 1–5 sentences
    • Documents: Get your message across as efficiently as possible, with 250-750 words per page when possible.

Tip: Every page is unique. 500 words is a good average-length page, but do not spread your content across multiple pages to cut your word count if it works better as a single resource.